Microsoft Resorts to Search Engine Bribery to Beat Google

May 22nd, 2008

Can’t buy Yahoo! (at least for now)? Buy search users instead.

Microsoft has launched a service called “Live Search Cashback.” The program is linked to Microsoft’s acquisition of Jellyfish.com last year, a cashback site similar to eBates, where rebates of varying percentages are given for purchases clicked-through from the site. This probably explains why the cashback portion of Jellyfish has been down of late — and is down again today.

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